Xiaomi is in the 3rd spot primarily thanks to value-for-money phones in the lower-end and lower-midrange segments. That said its premium phones are also competent spec monsters. For instance, the Xiaomi 14 Ultra has a Leica-branded 50MP triple rear camera setup, 90W fast charging, Snapdragon 8 Gen 3 SoC, 120Hz LTPO display, and HyperOS software. In Q3 2024, the OEM achieved 42.8 million shipments, which is a slight uptick compared to the same quarter the previous year.